social design - the commuters
T// +45 27 28 77 20
The commuters in cars are the center of our social design project. Most people know how it feels to drive stressed or tired a monday morning or friday afternoon. We focused on the volatile meeting between drivers and how people behave differently behind the wheel, sometimes we use situations in traffic to blow off some steam and put our frustrated feelings on our fellow drivers.
The product is a radio cast and a manual for the driving school. Both are about how to interact in traffic with good driving ethics. I made the manual, where I focused on a young target group. Our general theme was Emma Gad and how to pass on the old ethic tradition to a younger audience.